Annonsering
ROAS (Return on Ad Spend)
Avkastning på annonsutgifter – intäkt per investerad annonskrona.
50+ nöjda kunder
5/5 på Google
ROAS (Return on Ad Spend) mäter hur mycket intäkt du genererar per investerad annonskrona. Det är det viktigaste lönsamhetsmåttet för annonsering.
Beräkning
ROAS = Intäkter från annonser / Annonskostnad
Exempel
En ROAS på 5 innebär att du tjänar 5 kr för varje krona du spenderar på annonser.
Bra ROAS-nivåer
- E-handel – 4–8x beroende på marginal.
- Lead generation – Svårare att mäta direkt, fokusera på kostnad per lead.
Relaterade termer
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