Analys & Mätning
Konverteringsgrad
Andelen besökare som utför en önskad handling på din webbplats.
50+ nöjda kunder
5/5 på Google
Vad är Konverteringsgrad?
Konverteringsgrad (conversion rate) mäter hur stor andel av dina besökare som utför en önskad handling – t.ex. fyller i ett formulär, ringer, eller köper en produkt.
Beräkning
Konverteringsgrad = (Antal konverteringar / Antal besökare) × 100
Typiska konverteringsgrader
- E-handel – 1–3 %
- Lead generation – 3–8 %
- Landningssidor – 5–15 % (väloptimerade)
CRO (Conversion Rate Optimization) är disciplinen att systematiskt förbättra konverteringsgraden.
Relaterade termer
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