Analys & Mätning
Konverteringsspårning
Mätning av vilka marknadsföringsinsatser som leder till önskade handlingar.
50+ nöjda kunder
5/5 på Google
Konverteringsspårning innebär att mäta och attributera vilka marknadsföringsinsatser (annonser, sökord, kanaler) som leder till konverteringar – t.ex. köp, formulärifyllningar eller telefonsamtal.
Vanliga verktyg
- Google Ads konverteringsspårning
- Google Analytics 4 (GA4)
- Meta Pixel / CAPI
- Google Tag Manager
Relaterade termer
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