SEO
Sökintention
Syftet bakom en användares sökning – informativ, navigerande eller transaktionell.
50+ nöjda kunder
5/5 på Google
Sökintention (search intent) beskriver vad en användare faktiskt vill uppnå med sin sökning – oavsett om de söker på Google, ChatGPT, Gemini eller andra plattformar. Att förstå sökintentionen är avgörande för att skapa innehåll som rankar och citeras.
Typer av sökintention
- Informativ – Användaren vill lära sig något. Exempel: "vad är SEO".
- Navigerande – Användaren söker en specifik webbplats. Exempel: "VIA Media".
- Transaktionell – Användaren vill köpa eller agera. Exempel: "SEO-byrå Stockholm".
- Kommersiell – Användaren jämför alternativ. Exempel: "bästa SEO-byrån".
Relaterade termer
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