Annonsering
SEM (Search Engine Marketing)
Samlingsbegrepp för marknadsföring i sökmotorer, inklusive betald och organisk.
50+ nöjda kunder
5/5 på Google
SEM (Search Engine Marketing) är samlingsbegrepp för all marknadsföring i sökmotorer. I dagligt tal syftar det oftast på betald sökmarknadsföring (Google Ads), men det inkluderar tekniskt sett även SEO.
SEM vs SEO
- SEM (betald) – Du betalar per klick (PPC) för att synas högst upp i sökresultaten.
- SEO (organisk) – Du optimerar din webbplats för att ranka utan att betala per klick.
En komplett sökstrategi kombinerar ofta både SEO och SEM för maximal synlighet.
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