Annonsering
Facebook Pixel (Meta Pixel)
Spårningskod som mäter och optimerar Meta Ads-kampanjer.
50+ nöjda kunder
5/5 på Google
Facebook Pixel (numera kallad Meta Pixel) är en liten JavaScript-kod som du placerar på din webbplats för att spåra besökarnas beteende och koppla det till dina Meta Ads-kampanjer.
Funktioner
- Konverteringsspårning – Mäter vilka annonser som leder till köp eller förfrågningar.
- Remarketing – Rikta annonser mot personer som redan besökt din webbplats.
- Lookalike-målgrupper – Hitta nya potentiella kunder som liknar dina befintliga.
Meta Pixel fasas gradvis ut till förmån för CAPI (Conversion API) på grund av iOS-uppdateringar och ökade integritetskrav.
Relaterade termer
Teknikpartners
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