Annonsering
Matchningstyper (Google Ads)
Styr vilka sökningar som triggar dina Google Ads-annonser.
50+ nöjda kunder
5/5 på Google
Matchningstyper i Google Ads avgör hur brett eller snävt dina sökord matchar mot faktiska sökfrågor.
De tre matchningstyperna
- Bred matchning – Visar annonser för relaterade sökningar, synonymer och varianter.
- Frasmatchning – Matchar sökningar som innehåller frasen eller nära varianter.
- Exakt matchning – Matchar bara den exakta sökningen eller mycket nära varianter.
Negativa sökord används för att utesluta irrelevanta sökningar oavsett matchningstyp.
Relaterade termer
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